The February 2020 edition of TVSquared's "The Broadcast" delves into cross-platform, multi-touch attribution capabilities, Super Bowl LIV TV ad "winners" and more of the latest industry trends, news and insights.
Cross-Platform, Multi-Touch Attribution is Here!
Together, linear and digital TV provides the greatest scale and reach of all time. To empower advertisers to take better advantage of this unified TV landscape, TVSquared launched the industry’s first cross-platform, multi-touch attribution solution for linear and digital TV. This means that advertisers can understand incremental reach, frequency, audience overlap and performance lift across all forms of video advertising – from a single platform.

The combination of robust coverage of publishers/media owners and household-level data, enables TVSquared to join the dots between linear and digital TV advertising – removing friction across the fragmented TV landscape and delivering quantifiable metrics on TV’s direct impact on business outcomes.
While many attribution solutions are limited by Automatic Content Recognition (ACR) technology, TVSquared provides always-on results that capture 100% of ad impressions delivered across OTT and CTV media services.

Regarding the news, UNTUCKit’s Alberto Corral, said: “As we expand into cross-screen advertising, it will not only be critical to quantify the value of OTT buys, given their premium CPMs, but also to understand the reach extension alongside linear TV. TVSquared is on the forefront of unifying linear and digital TV so that advertisers can measure reach, frequency and performance.”

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Which Ads Drove the Highest Levels of TV-Driven Response?
More than 100M people watched the Kansas City Chiefs beat the San Francisco 49ers in Miami. And to get in front of that massive audience, close to 80 brands paid $5M+ each for ad time to engage with viewers and drive performance.
With minute-by-minute analysis, TVSquared used data alone to identify the top-performing ads throughout the game. The ones that had the highest level of response might surprise you.

Check out our video analysis here.
How Are Tax Preparation Advertisers Using TV?

Ready or not, tax season is quickly approaching—and TV remains a major part of this industry’s ad spend. Learn exactly how tax preparer brands leverage TV to drive performance and ROAS here.

Politics + TV: The Elephant (& the Donkey) in the Room

This year, the influx of political ad spend will impact U.S. TV advertising across the board, including local. Find out what brands need to know as the 2020 presidential election approaches here.

TV Performance Insights for Australian Advertisers

For brands advertising on TV in Australia, what are the dayparts, days, programming genres and creative lengths that drive the most response? Find out by downloading our new infographic here.

Industry Leaders Get Candid About What to Watch in 2020
This year, the evolving TV landscape presents numerous opportunities and challenges for brands, agencies and publishers. In our most recent webinar, industry leaders from Marketing Architects, Samsung Ads, NBCUniversal, Effectv and TVSquared shared exclusive predictions and insights on the biggest 2020 TV advertising trends.
We broke out the webinar into six short segments, including:
  • OTT going from tested to trusted
  • The rise of impressions + performance
  • The impact of political and Olympic advertising
  • Marketers' data wake-up call
  • TV’s immediate & longer-term Impact
  • The year of all screens
Video Series: Spotlight on Local TV in 2020
Over the past year, the local TV ad space has been integral to the industry’s shift away from ratings and toward impressions and performance as a currency.
In our new video series, TVSquared's President, Jo Kinsella, and VAB's EVP, Danielle DeLauro, discuss embracing impressions + performance, the untapped opportunity of local for DTC advertisers and how auto brands drive success with local TV.
Don’t Miss TVSquared at Upcoming Industry Events!
We'll be speaking at and attending the following events across the globe:
  • The Beet Retreat (Feb. 5-7)
  • IAB Annual Leadership Summit (Feb. 9-11)
  • VAB Impact: Video Leadership Summit (Feb. 13)
  • FTVA Sydney (Feb. 27)
  • MediaPost's TV + Video Insider Summit (Mar. 9-12)
  • Connected TV World Summit (Mar. 18-19)
  • NYC TV Week (Mar. 24-26)
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